Published September 6, 2026.
“Someone should verify this” is not an editorial control. A fact-check owner map assigns each kind of claim to a person, an approved source, and a response time.
Sort claims by failure cost
Separate low-risk descriptive language from claims that can mislead a decision. Prices, regulations, platform features, survey statistics, and named product capabilities deserve explicit verification. Internal process advice still needs a scope note when it depends on team size or tooling.
Name the evidence owner
For each claim type, record who finds the source, who approves the wording, and who can resolve disagreement. The writer may collect evidence; the channel owner should approve a material statement about the offer; a specialist should review legal, financial, or technical claims.
Store a usable trace
Keep the source URL, publisher, access date, supported sentence, and any limitation. A homepage link is rarely enough. The record should let another editor reproduce the check without guessing which paragraph mattered.
Add expiry triggers
Use event-based review where possible: a product release, annual report, policy change, or broken citation. Calendar reminders are helpful, but a six-month review cannot guarantee that a volatile claim stayed correct for six months.
Fit the daily routine
BusinessGrowthAssistant can prepare the evidence packet and flag uncertainty before publication. It should not silently soften an unsupported number until it “sounds safe.” If the source does not support the claim, remove it, narrow it, or escalate it.
Frequently asked questions
Does every sentence need a citation?
No. Cite material factual claims and make the evidence trail proportional to their consequence.
What if two reputable sources disagree?
Describe the definitions and scope behind each number. Escalate when the article's conclusion would change.