Email QA is a short risk review. It should confirm that the right people receive a clear message and that the team can learn from the result.
Check audience rules
Confirm the segment, exclusions, consent status, and send time. Compare the final audience with the campaign brief. If the audience is unexpectedly large or small, stop and investigate before sending.
Check the message
Read the subject, preview, opening, links, and call to action on a phone-sized view. Confirm names and personalization have a safe fallback. Remove unsupported urgency and public pricing language.
Check measurement
Test every link, campaign parameter, reply address, and conversion path. Assign an owner for post-send review. The paid ads reporting guide offers a similar separation between delivery and outcome checks.
Record approval
Log the reviewer, test result, audience count, send time, and open issues. A send is ready when the evidence is visible, not when the calendar says it is due.
