Published September 6, 2026.
A new article is not fully released when only its own URL works. Readers and crawlers need sensible paths into it, and the article needs useful paths onward.
Start with reader continuity
Write down the question answered by the new page. Find two older pages that naturally lead to that question and one next-step page the new article can support. If no relationship is clear in the sentence, skip the link.
Use anchors that explain
Prefer a short descriptive phrase over “click here” or an exact-match phrase repeated everywhere. The surrounding sentence should remain helpful even if the link is removed.
Check both directions
Confirm the new article links outward to relevant definitions or deeper guides. Then edit selected older pages to create incoming routes. Do not add the link to dozens of pages solely to increase its count.
Record the release set
The manifest should contain the source route, destination route, anchor, and reason. Request each route after deployment and confirm it returns successfully. Recheck that the destination remains canonical and belongs to the intended content family.
Maintain judgment boundaries
BusinessGrowthAssistant can propose and implement links within an approved topic map. A content owner should decide when two pages overlap enough to merge or when a commercial page should replace an informational next step.
Frequently asked questions
Is there a minimum number of links?
No universal count makes a page useful. Relevance and navigation value are the controlling tests.
Should every new page link to a service page?
Only when the service is a credible next step for the reader's current question.