Document target customer, problem fit, accessible channels, local constraints, competitive context, and existing customer signals. Label assumptions.
Check capacity
Confirm ownership for research, partner coordination, sales follow-up, support, reporting, and compliance review.
Choose a test
Define a narrow test, success evidence, stop condition, and review date. Leadership decides whether to proceed.
Separate evidence from assumptions
List known problems, comparable wins, reachable channels, constraints, and unanswered questions. A few enthusiastic conversations do not prove repeatable demand. Ask what would disconfirm the thesis.
Design a reversible test
Choose one audience, message, channel, owner, window, and success condition. Include stop conditions for weak response or delivery overload. Compare actual effort and response with the original assumptions. Use a market expansion readiness check to compare the target market with current capability, demand evidence, service constraints, and accountable ownership. Mark each item as proven, assumed, or unknown so enthusiasm does not become a launch decision.
Ask the functional owners to resolve the highest-risk unknowns first. Preserve a no-go outcome when legal, delivery, or support capacity is unconfirmed, and set a dated revisit trigger for new evidence.
