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How to Build a Marketing SOP Index

By BusinessGrowthAssistant Editorial Team••1 min read

An SOP index should help someone find the next instruction in seconds. It is a map of maintained processes, not a folder full of documents with no owner.

Use useful fields

Record the process name, purpose, owner, trigger, inputs, output, last review, and related systems. Include the audience for the SOP and a link to the current version. Avoid copying the full process into the index.

Group by work

Group entries by lead generation, CRM, content, email, paid ads, analytics, and SEO. This mirrors the decisions people make during a workday and reduces browsing time.

Set review rules

Review an SOP after a tooling change, recurring error, or defined interval. Mark missing owners and stale pages as exceptions. The marketing SOP library provides a starting point for process coverage.

Keep change history

Record what changed and why. A short history helps reviewers distinguish an intentional update from accidental drift. The index succeeds when it makes process ownership visible and maintenance routine.

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