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Published October 22, 2026.
Define what needs approval
Not every social post needs the same review as a paid claim. Create tiers: brand-only, product claim, regulated claim, and executive or customer story. Each tier has a reviewer and an evidence requirement.
Write the tiers down. If approval depends on who is in the room, the process will vary by campaign and by day.
Keep one final asset and one approval record
Record the asset name, version, channel, campaign, approver, approval date, and the location of the final file. Link to the source file rather than attaching a copy to every message.
The approved version should be the one that runs. If a change is made after approval, the asset returns to review. A comment in a thread is not a new approval.
Check claims and permissions
For testimonials, confirm the permission record. For statistics, confirm the source and the date. For regulated claims, confirm the required review. Record what was checked, not just that someone approved.
Do not let a vendor or freelancer approve their own claim. The business owns the risk.
Review the log monthly
Look for approvals that happened after launch, assets that ran without a final file, and repeated review loops. A high rework rate may mean the brief is unclear.
Archive the log with the campaign report so the next campaign can reuse what worked.
Related reading
For the supporting routine, see this guide and this guide. To discuss the workflow, contact us.
