A calendar is useful only when the team can finish the work it promises. Capacity planning connects publishing goals to the hours and review decisions required for each article.
Count the real work
List briefing, research, drafting, editing, SEO review, image preparation, and publishing. Include recurring maintenance such as link checks and content refreshes. Do not treat review as free capacity.
Reserve decision time
Leave space for rejected topics, unclear claims, and urgent corrections. A daily publishing dashboard can show whether work is waiting on a person or a missing input.
Sequence by dependency
Schedule cornerstone pages before supporting pages that need to link to them. Group related work only when the topics answer different questions. Avoid filling empty slots with near-duplicates.
Review the forecast
At the end of each week, compare planned and finished work, record the bottleneck, and adjust the next calendar. A smaller reliable queue creates better SEO momentum than an overloaded one.
