Published September 2, 2026.
Image review belongs in the publishing routine even when no new asset is created. The goal is to confirm that approved images have appropriate alternative text and do not carry meaning that the page leaves unexplained.
Identify each image’s job
Decide whether an image conveys information, supports orientation, or is decorative. Informative images need concise text that communicates their relevant purpose. Decorative images should not create repetitive announcements.
Compare text with nearby content
Alternative text should complement the surrounding copy, not duplicate the caption or stuff keywords. If the article depends on information visible only in the image, add that information to the page body.
Protect asset governance
Use only assets already approved for the site and preserve their paths unless a scoped asset change is authorized. The audit should never introduce an external download or generated replacement as a shortcut.
Verify the rendered element
Inspect the built page for the final alt attribute, responsive behavior, and load result. Record exceptions with an owner, then keep the article out of the release set when an essential image remains inaccessible.
BusinessGrowthAssistant’s mission is to build proper daily routines for articles and SEO improvements. Add this check to the daily SEO publishing routine, and use the daily SEO research brief when the decision needs a deeper evidence record.
Frequently asked questions
Should this check be completed for every article?
Yes. Keep the routine short and consistent, then expand the review only when the evidence reveals an exception.
Who can approve an exception?
The operator records the evidence and recommends an action. The accountable editor or site owner approves changes to public claims, strategy, or release requirements.
What should the record contain?
Keep the article route, observation, decision, owner, validation result, and next action. The record should let another operator reproduce the check.
