Publishing every day is useful only when the release is understandable and reversible. A readiness brief gives the person pressing publish one place to see what is changing, what was checked, and what would stop the release.
Start with the release identity
Record the planned routes, source revision, owner, and publication window. Keep the list fixed once review begins. If another page enters the batch, restart the review instead of quietly expanding scope.
Check the reader promise
For each article, compare the title and opening answer with the search question. Confirm that the body delivers the promised steps or evidence. Flag unsupported certainty, stale claims, and sections that drift into a different intent.
Check the technical surface
Confirm the canonical URL, visible date, structured-data date, hero image, social image, and sitemap destination. Preview the page at mobile and desktop widths. Links should resolve without redirects when a direct destination is available.
Write explicit stop conditions
Stop when a route collides with an existing canonical, the source inventory is incomplete, the page cannot be rendered, or the deployment target is uncertain. A written stop condition protects cadence from becoming pressure to ship an ambiguous release.
Close with evidence
After publishing, add the deployment identifier and direct route results to the same brief. The artifact then becomes both the preflight checklist and the release record.
