Lead volume can hide source problems. A source quality review looks at fit, completeness, intent, and follow-up outcomes so the team can improve the workflow instead of chasing totals.
Define source quality
Agree on the fields and behaviors that matter: target fit, contact validity, need, consent where relevant, response, and next action. Use the lead source attribution cleanup guide for naming consistency.
Sample records
Review a balanced sample from each source. Check attribution, duplicates, missing fields, and whether the record supports the assigned follow-up. Note evidence rather than relying on a source label.
Compare outcomes carefully
Compare like-for-like segments and time periods. Flag small samples and delayed conversions. Do not call a source successful or weak from one unusual week.
Improve the intake
Assign an owner to fix the highest-impact issue, such as a field rule, routing step, or source mapping. Recheck the sample after the change and record what improved.
