The 2025 B2B study found that lack of resources was cited by 54% of respondents as a challenge outside content creation. Measuring results was cited by 47%, aligning content with the buyer journey by 45%, and aligning sales and marketing by 43%. Creating content that prompts a desired action was the leading creation challenge at 55%.
Challenge table
| Challenge | Share |
|---|---|
| Lack of resources | 54% |
| Measuring results | 47% |
| Buyer-journey alignment | 45% |
| Sales and marketing alignment | 43% |
| Prompting a desired action | 55% |
The categories come from a survey and can overlap. A single respondent may have selected several challenges.
Practical use
Diagnose the constraint before buying another tool. If the issue is resources, remove low-value steps and assign repeatable checks. If it is measurement, define the event and denominator. If it is alignment, add a reviewer from the next handoff.
FAQs
Is more publishing the answer to a resource problem?
Usually not by itself. Improve the queue, reuse research, and protect review time before increasing volume.
How can a brief prompt action?
State one reader problem, one answer, one proof standard, and one next action. Remove secondary CTAs that compete with the primary intent.
Related Research
BusinessGrowthAssistant can help identify the smallest repeatable routine that removes a content bottleneck.
Sources
- Content Marketing Institute and MarketingProfs, B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025: https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025