Salesforce reported revenue growth for 83% of sales teams using AI, compared with 66% of teams that were not using AI. This is an observed comparison from survey research, not a causal lift estimate. Team quality, budget, market conditions, and existing process maturity may influence both adoption and growth.
Reported comparison
| Survey group | Reporting revenue growth | Interpretation |
|---|---|---|
| Sales teams using AI | 83% | A correlation to investigate |
| Sales teams without AI | 66% | A comparison group, not a forecast |
| Difference in reported rates | 17 percentage points | Not a guaranteed AI lift |
Source: Salesforce State of Sales summary, published July 25, 2024 and accessed August 10, 2026.
Build a local test
Choose one repeatable workflow, such as account research or follow-up preparation. Define a baseline period, a treatment group, a review rule, and the outcome that matters. Track qualified opportunities, conversion, time to follow-up, correction rate, and customer complaints. Keep the workflow unchanged long enough to make the comparison useful.
Do not let a benchmark justify unattended outreach. The account owner should approve claims, recipients, consent, and commitments. The research or operations owner can maintain evidence and escalate uncertainty.
Method and limits
The Salesforce report summarizes responses from sales professionals and uses its own AI categories. The comparison does not control for company size, market, or selection into AI use. Treat it as a hypothesis for a measured pilot.
Frequently asked questions
Can the 17-point difference be used in a business case?
It can support a test hypothesis, but it should not be presented as expected lift. Model the decision with the team's own baseline and review cost.
What should success look like?
Name a measurable workflow outcome and a safety metric, such as correction rate or opt-out rate.
Related Research
The BusinessGrowthAssistant routine favors source-backed decisions and clear human ownership for growth work.
Sources
- Salesforce, State of Sales, 6th edition, published July 25, 2024: https://www.salesforce.com/news/stories/sales-ai-statistics-2024/