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Published November 2, 2026.
The control this growth workflow needs
Paid Media is a written control for the growth team. It shows the source, the owner, the exception, and the close.
It matters because a dashboard total does not match the platform invoice.
What the record must show
Start with the spend reconciliation. Record the source date, the named reviewer, the decision, and the destination evidence.
The specialist prepares and routes the record; the growth lead keeps the decision that changes spend, a customer promise, access, or a published claim.
Where the VA work stops
Preparation is not approval. A clean packet is a reviewed question waiting for the owner who carries the consequence.
Write the boundary beside the queue so it survives volume and staff changes.
Where the handoff breaks
The predictable failure is this: a dashboard total does not match the platform invoice. Use one status set: ready, exception, approved, and closed.
A status without an owner and a date is only a label.
A worked example
A monthly report differs from the invoice. The record shows the platform, the period, the currency, and the adjustment. The record shows the original state, the change, the reviewer, and the confirmation.
A second person should be able to repeat the check without a private conversation.
Close and review
Close paid media only when the source, approval, action, and destination evidence agree.
Sample one ordinary case, one exception, and one correction each week. Fix the rule before coaching the same operator again.
