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Published November 2, 2026.
The control this growth workflow needs
Campaign Operations is a written control for the growth team. It shows the source, the owner, the exception, and the close.
It matters because creative work starts before the audience and offer are approved.
What the record must show
Start with the campaign brief. Record the source date, the named reviewer, the decision, and the destination evidence.
The specialist prepares and routes the record; the growth lead keeps the decision that changes spend, a customer promise, access, or a published claim.
Where the VA work stops
Preparation is not approval. A clean packet is a reviewed question waiting for the owner who carries the consequence.
Write the boundary beside the queue so it survives volume and staff changes.
Where the handoff breaks
The predictable failure is this: creative work starts before the audience and offer are approved. Use one status set: ready, exception, approved, and closed.
A status without an owner and a date is only a label.
A worked example
A paid social brief moves to design. The record shows the audience, the offer, the approver, and the launch date. The record shows the original state, the change, the reviewer, and the confirmation.
A second person should be able to repeat the check without a private conversation.
Close and review
Close campaign operations only when the source, approval, action, and destination evidence agree.
Sample one ordinary case, one exception, and one correction each week. Fix the rule before coaching the same operator again.
