Growth ops insights
Practical guides for founders and teams scaling their marketing operations.
Handing Ad Creative Briefs to a Production Assistant
A creative brief structure for paid social and search ads that gives a production assistant the audience, the claim, the proof, and the constraints without a meeting.
Building a Content Refresh Queue from Search Console
How to turn Search Console queries, page decay, and cannibalization signals into a ranked refresh queue a growth assistant can execute weekly.
Metric Definitions Your Growth Dashboard Must Settle First
The definition choices that make a marketing dashboard trustworthy: lead vs contact, MQL ownership, attribution window, currency, and denominator rules.
Send-Time Decisions by Email Segment, Not House Blast
How to test and document send-time changes for lifecycle, newsletter, and sales-assisted segments without fooling yourself with small samples.
Revalidating a Lead List Before It Enters Sequencing
A pre-sequence checklist for growth teams that catches bounced domains, stale titles, duplicate accounts, and suppressed contacts before the first email sends.
Cleaning HubSpot Lifecycle Stages Without Losing History
A safe cleanup sequence for lifecycle stages and lead statuses, with evidence rules, automation audits, and a rollback plan that preserves reporting history.
A Monthly Negative Keyword Review That Protects Pipeline
A repeatable review for search terms, match-type conflicts, brand protection, and shared negative lists, with a decision log that survives account changes.
A Co-Marketing Asset Tracker for Partner Campaigns
A shared tracker for partner logos, approvals, landing pages, UTMs, and launch dates that prevents the last-week scramble before a joint campaign.
Access Permission Review for Business Growth Teams
A practical Business Growth workflow for access permission review for business growth teams, with evidence, ownership, exceptions, and review.
Client Onboarding Brief for Business Growth Teams
A practical Business Growth workflow for client onboarding brief for business growth teams, with evidence, ownership, exceptions, and review.
Closeout Audit for Business Growth Teams
A practical Business Growth workflow for closeout audit for business growth teams, with evidence, ownership, exceptions, and review.
Documentation Version Control for Business Growth Teams
A practical Business Growth workflow for documentation version control for business growth teams, with evidence, ownership, exceptions, and review.