Growth ops insights
Practical guides for founders and teams scaling their marketing operations.
Share the Right Google Sheets Filter View With Your Marketing Report
How to hand off a reproducible working view without confusing hidden rows, report scope, or access permissions.
Why Your Marketing Spreadsheet Doubled Revenue After a Join
A practical reconciliation method for assistants combining campaign, order, and CRM exports without multiplying revenue.
Check Spreadsheet Locale Before Combining Campaign Exports
A marketing-reporting routine for dates, decimals, and currencies that look familiar but mean different things across spreadsheet settings.
Auditing Funnel Steps in GA4 Exploration Reports
How to check each step of a GA4 funnel exploration so drop off analysis reflects real user behavior and not broken tracking.
Writing Marketing Analytics Anomaly Notes That Lead to Better Decisions
A practical operating guide for writing marketing analytics anomaly notes that lead to better decisions in a lean marketing and SEO routine.
Designing a Source Taxonomy Marketing Operations Can Maintain
A practical guide to source taxonomy for teams building dependable marketing, sales, and SEO operations.
Marketing analytics for small business
A practical guide to marketing analytics for small business owners covering which metrics matter, how to build a maintainable dashboard, and how to turn data into decisions.