Audience rules deserve the same care as copy. Segment QA catches accidental inclusions, missing exclusions, and unclear ownership before a campaign creates avoidable follow-up work.
Confirm the purpose
Write the campaign goal, audience situation, and intended action. A segment should represent a meaningful reason to receive this message, not just a convenient saved filter.
Check the rules
Review inclusion fields, exclusions, suppression rules, duplicates, and recent changes. Test a sample record from each edge case. Use the email segment definition guide to keep names and logic clear.
Check the destination
Follow the email link and confirm that the destination matches the promise and audience. Verify tracking, mobile presentation, and the next owner after a response or conversion.
Record approval
Save the segment version, sample result, reviewer, open issue, and send decision. If the audience cannot be explained in one paragraph, pause and revise the brief before launch.
