Growth ops insights
Practical guides for founders and teams scaling their marketing operations.
A Landing Page Experiment Log That Survives Staff Changes
A lightweight log for landing page tests: hypothesis, audience, variant, evidence, decision, and the date the result expires.
A Lead Routing Exception Queue for Small Teams
A queue for leads that cannot be routed automatically: missing fields, duplicate records, territory conflicts, and ownership questions.
Marketing Vendor Access Offboarding Without Gaps
A checklist for removing agency and freelancer access to analytics, ad accounts, CMS, and social channels, with an ownership record.
A Newsletter List Hygiene Review That Protects Deliverability
A monthly review of bounces, inactive subscribers, consent records, and re-engagement decisions, with clear boundaries for deletion.
Triage an Organic Traffic Drop Before Rewriting Everything
A staged triage for organic traffic changes: measurement, indexing, intent, competition, and site changes, with a stop rule.
A Paid Social Budget Change Log
A change log for ad budget shifts that records who changed what, why, and what happened, so performance reviews are not guesswork.
A Testimonial Permission Register Marketers Can Actually Use
How to record consent for customer stories, quotes, logos, photos, and video, including scope, expiry, and withdrawal.
Segmenting Webinar Follow-Up Without Overcomplicating It
A follow-up structure based on attendance, engagement, and stated interest, with clear next steps and consent-aware messaging.
Gate Campaign Launches on Dependency Evidence
A controlled workflow for campaign launch dependencies, including evidence, ownership, exceptions, corrections, and review.
Track Revoked Approval for Customer Case Studies
A controlled workflow for case study approval revocation, including evidence, ownership, exceptions, corrections, and review.
Build a Substantiation File for Marketing Claims
A controlled workflow for marketing claim substantiation, including evidence, ownership, exceptions, corrections, and review.
Maintain a CRM Field Definition Change Register
A controlled workflow for CRM field definition changes, including evidence, ownership, exceptions, corrections, and review.